Branding
The Brief
The award winning tour operator Newmarket Holidays required a much needed brand refresh to create a more contemporary, high-end feel. With an already strong and loyal audience, it’s mission was to go beyond and to be widely recognised as ‘a leader in wish-list holidays’.
Kate Liberty
Head of Marketing & Brand, Newmarket Holidays
The logo
Newmarket Holidays is an established brand and we needed to retain the recognition it already enjoyed, respecting it’s heritage whilst modernising and creating a more premium look and feel. As with any brand project we experimented with many options before landing on the perfect solution.
The new design is a contemporary evolution of the logo with strong visual links back to the heritage of the brand. We worked closely with the client to get buy in from the board and create a logo and accompanying brand guidelines that perfectly balance modern and classic, and evoke a feeling of quality.
Before + After
Kate Liberty
Head of Marketing & Brand, Newmarket Holidays
Telling the right story
An important part of the project was not just creating a beautiful brand but encouraging internal buy in for it. Getting everyone on the board behind the new direction, by creating presentations which really explained our design decisions and process, selling the idea well. By doing this we gave the marketing team the best tools to progress the project and create a strong base of support for the new brand.
