The Brief
The Condiment Co asked us to create the brand identity for their new venture The Good Bean Co. They were developing a range of rustic baked beans in reusable glass jars and needed a look that would attract both retailers such as Whole Foods and consumers. With three flavours in development Mexican, Tuscan and Luxury we were tasked with exploring identity concepts and designing standout jar artwork to launch the brand and support future flavour expansion.
Creating the ingredients for a successful brand
With a playful illustration style that works at all scales and emphasises the tasty ingredients in each jar and a modern colour palette we’ve created packaging and an overall brand feel that really stands out on the shelves and on socials alike.
Georgina
Founder - The Condiment Co
